Dead cult founder L. Ron Hubbard took great stock in Art of War. Here is the original definition from that work, and then a sacred scripture teaching about it:
During war, enemy agents infiltrate the opposing side, planting highly convincing, yet false and damaging information. If the true nature of the agent's activities are discovered, the agent is killed by those he/she deceived. So a dead agent is highly skilled, disinformation planting spy that has been discovered (and killed) by the enemy.
-- Sun Tzu
The Art of War
++++++++++++ SACRED CULT SCRIPTURE +++++++++++++
Reporters are a kiss of death unless one really is an expert PR man himself. Reporters have to be handled and well. If truly friendly, they have to be wooed. If not they have to be handled. The routine is
(1) Whisper of a bad story
(2) Get a lawyer
(3) Threaten suit
(4) Totally discredit using the technique of the Dead Agent caper which MUST be understood in full. It consists of photostats of good stories and authentic documents that state the truth and thus wreck any lies and the liar. "Dead agent" means when they find out the guy lied (proven by documents) he's dead. The kit of the PRO MUST contain a full set of such documents, adequate to cancel out any lies told.
And it must be fast. It must come to an immediate confrontation.
-- L. Ron Hubbard