One of the jobs of a PR person (in the wog world anyway) is to promote. What does that involve? It would be difficult for someone from another culture to address members of another; the numerous silly junk emails I get, obviously not American, are a good example.
You must *know* what motivates people. You must be good at communication skills to reach people. It helps if you speak the same language.
Our culture is changing rapidly. To market to it, you must have a broad experience in that culture, or at least the segment you wish to target.
It's evident to me that scientology is beginning to lose ground in the PR department, as the wog world is foreign to them. They fill their heads with Hubbard dreck in place of real world experience. Imagine a guy who has never heard of General Colin Powell, for example. A fellow like this, computer illiterate, culturally ignorant, but well versed in 'the tech' is not likely to influence too many people. I was testing them during our picket, throwing out general and specific topics to see what scope of knowlege our handlers possessed. My conclusion is, very little.
This would explain the incredible shore story concocted by Ken Hoden and company. Whereas a scientologist would just swallow it whole, it raised a lot of red flags in the wog community. I don't doubt that the investigation will be a leetle more intense because of this, a potential footbullet for Gold.
When you pull a scientologist off its program, it flounders.
The handlers held up well when discussing Prozac (quotes from CCHR that we've all heard before). As long as they're on a topic they've been fully briefed on, they're fine. When you step off the narrow rail of scn doctrine, they instantly flounder.
They have made some feeble attempts to break into special interest groups. There's a Native American front group. They have some sort of environmental front, which I notified the Sierra Club about. They try to make inroads on the topics that make people passionate, with no knowlege about the issues. I'd love to sit down with one of their environmental shills for about a half hour or so.
My point is that the scientologists don't have a handle on our society. Sure, there is a lot of material already in place, written a few decades ago, with all the appeal of a 50's sci-fi rag. The self improvement schtick is still pretty good, but becoming more ineffective as more people learn about the true nature of the crime syndicate masquerading as a religion.
Moreover, they don't seem to have any concept of quality control. When I described the San Diego org's inability to Make It Go Right regarding the Sunday Service ads, Ken said, "People make mistakes." Hey, a mistake is okay, that's how one learns.
But when the same mistake is made repeatedly, it goes from a little 'oopsie!' to full-blown incompetance. Mark my words, they are going to bring it down themselves, with a little help from the SPs and concerned citizens who's numbers are expanding!
When that happens, I imagine poor Ken will be feeling a bit lost. Ken, you can come out to my desert compound. I'm sure you'll feel right at home amongst the scorpions and rattlesnakes. I can find little tasks for you to carry out, such as taking nail clippers to the cacti to make them more friendly. If you're qualified for the task, I'll let you take the camcorder out to collect footage for my video, "Ecology of the Mohave Desert." I may even allow you to participate in the segment, "How not to handle rattlesnakes." (I'm well versed in First Aid, but you'll have to suck the venom out yourself.
Shaking your paw was bad enough) I'm sorry I don't have a transformer vault for you to stay in, but there's a metal shed that should do nicely!
For your mental well-being, I have a big saguaro cactus you can run around any time you like, on your free time of course. I suggest you cash in your gold jewelry, assuming there's a market for scientology rings. Squirrels really like shiny stuff, and it would be a shame to have your gold ripped off by a fancy rat with a fluffy tail! And please don't go wandering around after dark, there are a lot of cholla cactus around, and we wouldn't want you to hurt yourself. Those shiny shoes of yours will not protect your feet from cactus spines, and I imagine your feet are already pretty sore from all the lead in them.
-- barb "Must be the mind that goes first. If the body goes first, the mind notices. If the mind goes first, the body just goes diddling along in its own oblivious way." - Albin "Every week, every month, every year, every decade and now every century, Scientology does wierd and stupid things to damage its own reputation." - Steve Zadarnowski http://www.xenu.net http://www.xenutv.com (see live Scientologists in their natural state!)